FUEL UP – Booster Juice Partners with Canadian PGA TOUR Winner Mackenzie Hughes

Booster Juice and Mackenzie Hughes tee it up as a strategic duo to highlight the company’s commitment to providing Canadian consumers with premium products and experiences


Edmonton, AB (March 28, 2017) – Canada’s premium juice and smoothie bar, Booster Juice, announced today that Canadian talent, PGA TOUR rookie and recent winner Mackenzie Hughes will represent the company as a global ambassador. Hughes will work with Booster Juice on educating and energizing Canadians on the importance of living a healthy, nutritious, and active balanced lifestyle.


“It is exciting for us to be partnering with Mackenzie, who is one of the top young Canadian golfers on TOUR, and truly aligns with who we are as a brand with his healthy eating, commitment to wellness and positive attitude,” said Dale Wishewan, President and CEO of Booster Juice.


Hughes understands the importance of fueling his body properly to enable peak performance and longevity. In order to compete at the elite level of the PGA TOUR, Hughes must have mental stamina, physical strength, energy, and overall wellness in order to see success on a performance level and be able to keep up with the constant travel to each tournament every week. When he’s not competing, Hughes is just your average guy, working out, cooking healthy meals with his wife Jenna, and watching his favourite sports teams. In any case, staying fuelled is key to keeping focused and staying fit on and off the course.


“I am thrilled to be partnering with a strong Canadian brand like Booster Juice. They are fun, energetic and all about educating Canadians on making healthy choices. Whenever I am home visiting family and friends, I am always hitting up one of the handful of Booster Juice locations in Dundas and Hamilton,” said Hughes. “Their smoothies are perfect for any point in the day whether I’m golfing, traveling, or just relaxing.”


Hughes became a breakout star on the PGA TOUR in 2016 shortly after beginning his rookie season, winning the RSM Classic in November after a five man playoff. With this win, Hughes gained exempt status on the PGA TOUR through the 2018-19 season as well as the opportunity to play in golf’s most prestigious tournaments including the 2017 Masters. Since then, Hughes has hit his stride on TOUR, recording four top 25 finishes and currently sitting at 12th place in the FedEx Cup rankings.


Born and raised in Dundas, Ontario, Hughes epitomizes what it means to work tirelessly, be patient, and never give up. He won the Canadian Amateur Championship in 2011 and 2012, before turning professional and competing on the Mackenzie Tour – PGA TOUR Canada in 2013. After winning the Order of Merit on the Mackenzie Tour that year, Hughes earned his Web.com Tour card for the 2014 season, fully exempt as the money leader. After winning on the Web.com Tour in August 2016 and finishing 17th on the Money List, Hughes gained his PGA TOUR card for the 2016-2017 season.


The partnership will provide a platform for Booster Juice to further promote its healthy and active lifestyle pillars to Canadian consumers. In addition to sharing similar roots and values, Hughes is a harmonious fit to join the Booster Juice team as he embodies the vision that the company was founded upon. The new relationship will see the Booster Juice logo placed on Hughes’ right sleeve of his golf apparel through 2019, as well as strategic promotional campaigns, dedicated social and digital content, and appearances / joint initiatives.


Booster Juice has enjoyed great success since its inception, providing premium quality juices and smoothies across Canada. The company has established global recognition with 350 store locations worldwide. Hughes will help Booster Juice to further implement education and promotional campaigns with a holistic theme of fueling your body for success at any level.



Booster Juice serves its intensely loyal customers convenient and nutritious options to fuel any lifestyle. The first Booster Juice was opened in Sherwood Park, Alberta in November 1999 by Dale Wishewan, Booster Juice President & CEO, a guy who thought it would be a good idea to sell smoothies in the middle of a Canadian winter. Turns out, taste trumps temperature, and 17 years later there are 350 locations worldwide. Over the years, Dale Wishewan has been recognized for several awards including, EY Global Hall of Fame (2014), Technomic Healthy Options Award (2014), Canadian Franchise Association Franchising Hall of Fame (2014) and Canada’s Top 40 under 40. A vibrant brand that attracts an active clientele, Booster Juice has also earned multiple awards for the concepts unique offerings and innovative store design. In addition to their delicious signature smoothies, the menu offers a variety of freshly squeezed juices, grilled food, snacks, superfoods and specialty items.


For more information, please visit www.boosterjuice.com




For more information and to arrange interviews with Dale Wishewan, please contact:

Karen Enticknap

National Marketing Lead

P: (780) 485-8684

E: kenticknap@boosterjuice.com


To arrange interviews with Mackenzie Hughes, please contact:

Josh Jeronimus

SportBox Entertainment Group

P: (561) 629-2474

E: jjeronimus@sportboxgroup.com

PGA rookie Mackenzie Hughes stoked about Masters invite

With his first PGA Tour victory barely in the books, Mackenzie Hughes is already thinking about his first major.

The Tour rookie from Dundas, Ont., captured his first title at the RSM Classic on Monday by draining a 15-foot par putt on the third playoff hole. Along with the $1.08 million (U.S.) cheque and a two-year exemption on the PGA Tour, Hughes also received an invite to the 2017 Masters, where he’ll be in the field with childhood idol and fellow Canadian Mike Weir.

“I was just beside myself thinking about driving down Magnolia Lane and all the things that go along with the Masters,” Hughes said Tuesday. “I’ve watched that tournament basically every year since I started playing golf and it’s like a religious thing to watch every shot there. And now I’m going to be one of those guys.

“It’s just the coolest feeling in the world.”

Weir, who won the Masters in 2003, sent Hughes some “good luck” texts Sunday night and is eager to play a practice round with him at Augusta National next year.

“(Hughes) texted me saying he was looking forward to ‘that tournament in April,’ ” Weir said from his home in Salt Lake City. “To have a few Canadians in the field, it’s fun. Hopefully I can show him a few tricks of that golf course. There are a lot of little subtleties that are key to knowing.”

“That first (win) is really special,” Weir added. “All the hard work and everything you’ve put into it have been worth it. I’m sure he feels great that the steps he’s taken along the way have paid off.”

Hughes, who turns 26 Wednesday, opened The RSM Classic in Sea Island, Ga., with a course-record 61. He never let up after that, becoming the first PGA Tour rookie since Tim Herron in 1996 to win wire-to-wire.

“It was my tournament from the start and I didn’t want to let it go,” said Hughes. “Anything less than a win in that playoff was going to be disappointing.”

The victory came exactly a month after Hughes and longtime girlfriend, Jenna Shaw got married at a picturesque plantation in Charlotte, N.C.

Shaw was on hand for the win, as was Hughes’ mother Sandra, who was emotional as Hughes cemented his victory.

“She was pretty much in tears the entire Monday morning,” Hughes said.

His longtime Kent State and Golf Canada teammate Taylor Pendrith drove more than three hours from his home outside Charleston, S.C., to see Hughes pull off the victory.

“I figured there wasn’t going to be a whole lot of people out there. And cold; definitely advantage Mackenzie,” Pendrith said. “They say us Canadians play better in the cold and he’s used to it. He grew up in it. It was the perfect setting for him to win.”

Fellow Canadian pro golfers Corey Conners and Albin Choi, along with Pendrith, were Hughes’ groomsmen in October. The trio made a pact that if any of them won on a professional tour this year, the group would go to Las Vegas to celebrate.

“Now that I’ve won on the PGA Tour, it’s a must that it happens,” Hughes said. “I told the boys that and that’s something I want to follow through on. It’s just something I need to do with them and cap off the year. I’ve been through a lot with them. It’s been a crazy and amazing year.”

It was Conners’ schedule that was originally holding back the group from going on the trip, but what he lacks in logistical planning, he’ll make up for in advice at Augusta National. He played the Masters in 2015 after finishing runner-up at the 2014 U.S. Amateur.

“I know he’s going to have an incredible week,” Conners said. “It’s the best golf tournament in the world at the best venue in the world.

“I couldn’t be more excited for Mackenzie. He asked a lot about it and he’s dreamt a lot about it. I’m excited for him to realize that dream, like I did.”



theScore-sponsored Mackenzie Hughes Clinches First PGA Tour Victory

TORONTO, November 21, 2016 – theScore, Inc. (TSX Venture: SCR) (“theScore”) is proud to congratulate Canadian golf star Mackenzie Hughes after he secured his first PGA Tour victory following a dramatic playoff win in the RSM Classic.

The 25-year-old from Dundas, Ontario, has been sponsored by theScore for the past three seasons. He made history today by winning a five-man playoff, becoming the first PGA Tour rookie in 20 years to win after leading a tournament wire-to-wire.

The victory means Hughes has now secured his PGA Tour membership through to the 2018-19 season and has also qualified to compete in The Masters, The PGA Championship, The Players Championship and The Tournament of Champions in 2017.

“theScore has been with Mac since his early days, so it’s hugely exciting to see all his hard work rewarded with his first PGA Tour win,” said John Levy, Founder and CEO of theScore.

“Like theScore is doing in the app space, Mac is taking on and beating the big boys. We couldn’t be happier for him and look forward to Mac representing theScore brand at some of the highest profile events in the world this season.”

His win at Sea Island in Georgia came after leading from the very first round, when he shot a 61. The tournament culminated in a nail-biting five-man playoff, which was carried over to Monday. Hughes drained a clutch putt to par the third playoff hole and, with the others unable to match his score, the Canadian scooped his first PGA Tour win, propelling him to fourth in the FedEx Cup standings after five events.

For more information:

James Bigg
Sr. Manager, Communications
theScore, Inc.
Tel: 416.479.8812 ext. 2366
Email: james.bigg@thescore.com

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

About theScore Inc.
theScore, Inc. is an independent creator of mobile-first sports experiences, connecting fans to the sports content they love through an addictive combination of comprehensive and personalized real-time news, scores, stats, alerts and videos via emerging and established digital media platforms, including its mobile sports applications theScore and theScore esports, its web platforms theScore.com and thescoreesports.com and its chatbot services for Facebook Messenger and Kik Messenger.


Mackenzie Hughes to Defend PGA Tour Canada’s Celtic Classic Crown

Last year’s Cape Breton Celtic Classic champion is back to defend his crown.

Mackenzie Hughes, 23, of Hamilton, Ont. will tee up in his first PGA Tour Canada event of the season today at the Lakes Golf Club in Ben Eoin.



Golf Canada launches new Team Canada Young Pro Program

Oakville, Ont. – Golf Canada has announced the names of the athletes who have been selected to the new Team Canada Young Pro program.

In all, five athletes – three female and two male – have been chosen to the inaugural Team Canada Young Pro Squad. Developed in partnership with the PGA of Canada and supported in large part by the Golf Canada Foundation, the Young Pro program was created to bridge the gap between amateur and professional performance on the international golfing stage.


Dunning Golf signs five new professional golfers for endorsements

NEW YORK CITY — Dunning Golf, a premium brand of high performance golf clothing, announced the signing of five new professional golfers to an endorsement agreement. New to the PGA Tour roster are Brendan Steele, Nicolas Colsaerts and David Hearn while Franklin Corpening and Mackenzie Hughes will wear the company’s luxury performance collection on the Web.com Tour.

theScore Backs Rising Canadian Golf Star Mackenzie Hughes

TORONTO, Feb. 12, 2014 /CNW/ – theScore (TSX Venture: SCR) (“theScore”) has once again teamed-up with rising Canadian golf star Mackenzie Hughes, as the 23-year-old prepares to take the next big step in his professional career.

Hughes, from Dundas, Ontario, makes his debut on the Web.com Tour tomorrow at the Pacific Rubiales Colombia Championship Presented by Claro in Bogota, Colombia. Hughes secured fully exempt status on the Web.com Tour after finishing first on 2013 PGA TOUR Canada Order of Merit, which included a victory at the Cape Breton Celtic Classic Presented by PC Financial and four top-10 finishes.

Mackenzie Hughes named Golden Horseshoe Athlete of the Year

In his first year as a pro, the 23-year-old golfer from Dundas, Ont. led the PGA Tour Canada in earnings, was named player of the year, earned his Web.com Tour exemption for this full season and qualified for the U.S. Open where he narrowly missed making the cut.

Mackenzie Hughes’ big break

A couple of months ago when I ran into Mackenzie Hughes in Saskatoon, he was without status on PGA Tour Canada and had missed two cuts. He’d miss another before turning his season around — and now he’s on Web.com Tour next year after winning PGA Tour Canada’s order of merit.

Freedom 55 Financial honours Mackenzie Hughes as top Canadian player on PGA TOUR Canada

PGA TOUR Canada – Award handed out at season-ending Tour Championship of Canada presented by Freedom 55 Financial

(September 15, 2013 – London, ON) Mackenzie Hughes of Dundas, Ontario was named the Freedom 55 Financial Canadian Player of the Year on Sunday at the Sunningdale Golf & Country Club, finishing as the top Canadian on the 2013 PGA TOUR Canada Order of Merit and earning a $10,000 prize courtesy of Freedom 55 Financial.

The 22-year old finished with $52,114.29 in earnings on the season, highlighted by a victory at the Cape Breton Celtic Classic. Hughes finished first overall on the Order of Merit and will have exempt status on the Web.com Tour in 2014.